Formula E launches new merch store

The ABB FIA Formula E World Championship and stichd have announced a long-term partnership to produce high quality, sustainable merchandise via the launch of Formula E's new store - with new collections in development to mark the upcoming Gen3 era, and the latest range available now.

The new store.fiaformulae.com launches today and the latest product ranges, clothing lines and accessories will be available for fans to buy online, as well as on the ground at the Rome E-Prix this weekend.

Quality and sustainability

With expertise in designing and developing products for amongst others Porsche Motorsport, Formula 1 and the Mercedes F1 team, stichd are specialists in motorsport product and operate licensed partnerships with fashion brands such as PUMA, Tommy Hilfiger, Levi’s, Calvin Klein and HEAD.

Aligning with Formula E’s mission of prioritising sustainability and minimising environmental impacts, all products will be sourced featuring organic cottons and recycled polyester, meeting the strict ethical, social and environmental standards of stichd.