Racing for a cleaner future, faster

The ABB FIA Formula E Championship actively promotes electric mobility and renewable energy solutions to contribute to reducing air pollution and fighting against climate change around the world.

Ah, the bright lights, the big cities and, the... air pollution. Not quite so catchy, is it? No, we didn't think so either.

So that's why all the way back in 2011, Formula E Founder and CEO, Alejandro Agag and FIA President Jean Todt got together to form the world's first all-electric single seater championship, held on the streets of some of the world's most iconic cities. Why? To help promote zero-emissions transport around the world, in a bid to clear up the air we breathe and make it less toxic. Simple.

See some of our groundbreaking campaigns to raise awareness:

Drag Race: Formula E vs Cheetah

In the hands of Jean-Eric Vergne, the fully-electric Formula E car took a walk on the wild side, lining-up against a cheetah in a head-to-head race to highlight the impact of climate change on a species increasingly under threat.

Formula E: Ice Drive

To raise awareness of the rising earth temperatures and sea ice breaking away from the Arctic, a zero-emission Gen1 car was driven on the ice-cap by Lucas di Grassi.